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Customer Experience04

Outsourced lead generation and appointment setting

Researchers and callers who build your lists, qualify prospects and book meetings straight into your reps’ calendars.

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Outbound Sales & Lead Generation

What's included

What our outbound sales & lead generation team handles

  • Cold calling and appointment setting

  • Lead research and list building

  • Lead qualification

  • Renewal and win-back campaigns

A fuller pipeline without a bigger sales team

Your closers should spend their time closing. Our outbound teams do the prospecting: researching accounts, finding the right contacts, calling and emailing them, and booking qualified meetings that meet the criteria you set.

Every call is logged in your CRM with notes, and you see dials, connects, conversations and meetings booked in a weekly dashboard. We follow TCPA, DNC and GDPR rules for the markets we call.

What a typical programme covers

  • Cold calling and appointment setting for your sales team
  • Account research and contact list building
  • Inbound lead qualification and speed-to-lead calling
  • Renewal reminders and win-back campaigns for lapsed customers

Who it is for

B2B software, professional services, solar, insurance and home-services companies that sell in the Middle East, India, the USA, the UK, Canada or Australia.

Calls answered within 30 seconds

Average post-contact CSAT

Typical time to go live

Why teams choose SS Universal for outbound sales & lead generation

Neutral, trained English

Agents pass accent, grammar and empathy assessments before they join your programme.

Coverage on your clock

Day, night, weekend and overflow shifts aligned to Gulf, Indian, UK, North American or Australian time zones.

Measured on outcomes

Weekly QA scorecards on resolution, handle time and CSAT, not just call counts.

Scale up in weeks

Add seats for launches and peak seasons without a recruitment drive of your own.

How it works

From first call to a running team

  1. 01

    Discovery call

    A 45-minute call to map your volumes, hours, systems and quality bar.

  2. 02

    Proposal and pilot plan

    A written scope, transparent pricing and a 30-day pilot with clear success measures.

  3. 03

    Train and go live

    Your team trains on your playbooks and tools. Most pilots go live in two to three weeks.

  4. 04

    Report and improve

    Weekly scorecards, monthly business reviews and a named account manager you can call.

Questions buyers ask us

Straight answers about outbound sales & lead generation with SS Universal.

We agree the criteria with you before calling starts, for example company size, role, budget and timing. Only meetings that meet them count towards our targets.

Yes. We scrub lists against the relevant DNC registries, keep consent records and follow the calling rules of every market we dial, including US TCPA, the UK TPS, Canada’s DNCL, Australia’s Do Not Call Register and UAE telemarketing regulations.

Yes. We work in Salesforce, HubSpot, Pipedrive, Zoho or your own CRM, so every activity and note stays with you.

Ready to talk about outbound sales & lead generation?

Tell us what you need. You will get a scoped proposal and a pilot plan within two business days.