B2B SaaS company, Canada
2.3× more qualified meetings for a B2B SaaS sales team
An HR-software company wanted more pipeline without hiring another SDR class. Our research and calling team doubled qualified meetings in one quarter.
more qualified meetings
qualified meetings a month (from 28)
meeting-to-opportunity rate
from kick-off to first meeting
The challenge
Two in-house SDRs were spending half their time building lists. Connect rates were low and account executives had empty calendars.
What we did
We split the work into research and outreach.
- Two researchers built verified contact lists against a tight ideal-customer profile
- Four callers ran structured call and email sequences during North American business hours
- Every activity was logged in HubSpot, with a weekly dashboard for the sales leader
We refined the qualification script every fortnight based on what account executives said in their meeting feedback.
“The meetings are with the right people, and the notes in HubSpot mean our AEs walk in prepared.”
Want results like these?
Tell us what you need. You will get a scoped proposal and a pilot plan within two business days.